Marketing

Marketing is the work of satisfying and retaining customers. It is one of the primary components of any business. Marketing is always conducted by the person who is selling goods to the targeted audience. Goods(Products) can be marketed to other businesses or directly to consumers . Sometimes marketing tasks are assigned to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of business , food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product’s target market. Once these factors are determined, marketers must then decide what methods of promoting the product, including use of coupons and other price inducements etc .